MOQs – why why why?
For many new start-ups you will hear this terminology constantly from every aspect of your project
For many new start-ups you will hear this terminology constantly from every aspect of your project whether it be with the contract manufacturer or the packaging supplier. This is quite simply the backbone of any world class manufacturer. Whether your order consists of 200 or 2000 units, the set-up time is exactly the same as is the time it takes to clean the line; to name a few of the required steps. These costs need to be amortised over the number of units, so yes you need to be aware that the smaller the quantity the more expensive it is to produce. For an initial start-up launch, you will need to weigh up whether its viable to purchase at a lower price larger manufacturing quantities which will require holding stock for a longer time on your shelves or to produce smaller quantities at more expense but in doing so allows you to establish your brand without the risk of the product ageing beyond the expiry date.
Are we there yet?
That’s not just a question from kids in the back seat… That’s the question I hear from most start-ups!
That’s not just a question from kids in the back seat… That’s the question I hear from most start-ups! Developing your new range of product be it perfume, face moisturiser or a dog cologne doesn’t happen overnight. That’s just the way it goes.
These things can easily take 6 to 12 months and as much as I’d love to get help you get your product to market in the shortest possible time, it’s vital that you are mentally prepared for the simple fact that things just might not go as quickly as you originally thought through no fault of anyone’s.
But always keep in mind the end goal and know that when it does finally launch, it’s absolutely perfect & it’s yours!
Slippery ideas?
So what do you do when you have an idea for a new product? Do you just dream about it but never action on it?
Ideas are like slippery fish, if you don’t nab them, they swim away never to return.
So what do you do when you have an idea for a new product? Do you just dream about it but never action on it? Do you play around with ingredients in your kitchen or are you the type that will dive into Mr. Google and research every product that’s out there today?
No matter what you do – its your actions that will take you to that next step of realising your dream. Don’t be afraid to reach out and ask for help from those that have the experience. I love the entire experience working with new and old clients – seeing their passion for their idea and being able to assist with the creation process from concept to a product ready to sell…
What makes your product you…
Imagine holding your product in your hand, the excitement of seeing it on a shelf in a retail store, or just before you pack it into your mailer box to send to your customer. What are you feeling as you do it?
Imagine holding your product in your hand, the excitement of seeing it on a shelf in a retail store, or just before you pack it into your mailer box to send to your customer. What are you feeling as you do it? Passion, pride and a small smile on your face, knowing that you’ve finally succeeded.
It’s a pure inspiration to see the product go from idea to a concept then a launch. The knowledge that you stand behind what you are selling with every fibre of your being.
If you can do this every day, then the product is YOU!
Don’t hesitate to take on the task of creating something that you believe in…